Social Media Not Playing As Big A Role In Election As Before

Less People Turning To Social Media For News

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February 09, 2012

Social Media Not Playing As Big A Role In Election As Before

By Drew Bowling

Any estimations about how strongly the Internet would influence election results this year might have been greatly exaggerated, according to a new Pew study. As it turns out, only 25% of Americans are getting campaign news from the Internet and, what's more startling, fewer young people are turning to the Internet as a source for campaign news than did in 2008.

The Pew study found that only 20% of 18- to 29-year-olds are using the Internet as a regular resource for news about campaigns, whereas 42% of that same demographic relied on the Internet for campaign news in 2008. As the youngsters of America have used the Internet less for campaign news this election year, the 30- to 49-year-old demographic have been using the Internet more than in 2008 as a way to get learned with the campaign news. Overall, though, most Americans are now getting their campaign news from cable news networks (because that's always so fair and balanced).

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